GLOBAL PRACTICE

From product and market to channel — how Chinese companies enter overseas markets

Factory export, brand globalization, DTC and overseas social media — different starting points need different playbooks. These are my working notes and methods in practice

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SIX DIRECTIONS

Real paths for Chinese companies going global

Each direction has its own methods and deep dives

01 · Factory Export

Factory Export

How manufacturers with supply-chain advantages reach overseas consumers directly, bypass middlemen and build their own brand

View factory playbook→

02 · Brand Globalization

Brand Globalization

How established brands enter incremental overseas markets — Amazon as the main base, plus DTC and social for brand awareness

View brand playbook→

03 · DTC Stores

DTC & Independent Stores

Shopify setup, site SEO and conversion optimization — build your own overseas traffic pool as a second growth curve

Enter DTC playbook→

05 · Market Entry

Market Intelligence

US, Japan and Europe — from market size and competition to consumer demand, decide whether and how to enter before acting

View market playbook→

06 · Channel Mix

Channel Mix

Amazon captures search and conversion, DTC builds brand assets, social drives awareness and acquisition

Back to Amazon hub→

Start with these articles

Factory transformation and channel choices — the questions that keep coming up in practice

Factory · Supply

Not sure which go-global path fits your business?

Contact James with your product, supply chain and target market for a judgment based on hands-on practice

Contact James→